That person is Chris Golub, the founder of Studio Orca , a company that creates music playlists for hospitality and retail businesses. Chipotle is Studio Orca’s largest client, in terms of number of locations. And the Mexican fast-casual chain is pretty proud of the groove Golub, 48, creates. On its website, Chipotle boasts :”We also work pretty hard to find the right music to play, because everybody knows the best parties live and die with the DJ.” The chain, which has more than 1,400 locations, has been working with Golub for four years to create its hip atmosphere. What our company does is, what I like to call, creating a musical identity,” Golub said. Were sourcing out unique material that has a freshness about it and a sense of place, if you will.” Golub, who called Internet radio stations and employee iPods some of the “worst decisions you could make” for retail music sources, said there are days he’ll listen to as many as 300 songs before finding a potential track for a client’s playlist. Unlike Internet radio stations that frequently determine song selection by genre, Studio Orca selects each song individually based its own criteria and the client. Nothing heard on traditional radio or “mainstream” is used. Tracks must fit the desired vibe of the client’s space, and the studio listens for matching baselines, lyric content and recording quality of each song to ensure they pair well with each other. The team scours music blogs for new material, and Golub said he attends as many as four live shows a week inNew York Cityto scout bands for new music. WikiMedia Commons The interior of a Chipotle Environment is also a factor in choosing tunes, Golub said. His team considers a retailer’s whole space, down to the type of chairs and number of people it can hold. Playlist success isn’t just measured by the number of heads bobbing. Clients see tangible impact from the music, Golub said. Including Golub, Studio Orca has only five employees one of whom is part-time. He’s picky about who he hires, meaning he also has to be picky about his clients. Golub was tight-lipped when it came to discussing exactly where he scopes out music for his clients, but the music itself is no secret. Studio Orca works hard to answer inquiries about the music playing in its clients’ stores.
Music lovers set up home away from home at Lockn’
Along with hundreds of other concertgoers, the 72-year-old Upland resident descends into the hot, claustrophobic tunnel that leads to the buses and shuttles that will take Boal and the others to their cars. “It’s packed wall to wall with people,” Boal said of the subterranean passageway that cuts under the southbound lanes of Highland Avenue. “It’s horrible.” Boal said it can take him a quarter of an hour to make the 40-yard walk. A wide stairway that leads to the 20-foot-wide tunnel acts as a funnel, Boal has come to realize, clogged with people trying to get home. “People are crammed shoulder to shoulder. A fainting, a heart attack, that’s all it’s going to take to cause people to panic.” Boal, a real estate agent, and his wife, Nancy, leave their car in Arcadia and take a “park and ride” bus on bowl outings with a group of friends who call themselves the “Culture Vultures.” Buses used for the 14 park-and-ride routes line up in rows between Highland’s northbound and southbound lanes during concerts. Riders are advised that the buses need to depart 25 minutes after concerts end. The human tunnel jam occurs because the exit stairway that leads to the buses is about a third of the width of the tunnel entrance’s staircase. And those emerging from the 7-foot-tall underground passageway often pause to hunt for their bus or wait for filled buses to pull out of the lot, Boal said. “When you finally get to the exit staircase you think, ‘Finally, air!'” he said. Because of the chronic parking shortage around the bowl, Los Angeles County, which owns the venue, and the Los Angeles Philharmonic Assn., which manages it, encourage concertgoers to use the park-and-ride buses and shuttles that connect the bowl with parking lots at nearby Universal City, the Los Angeles Zoo and the Hollywood & Highland shopping center. Boal thinks the county and the bowl could possibly resolve the tunnel crowding issue by briefly shutting down southbound Highland traffic when concerts end so people can walk directly to their buses, or by assigning monitors to control the flow of people entering the tunnel. Philharmonic officials say they already employ crowd control at least on nights when large crowds are expected. Sophie Jefferies, the philharmonic’s director of public relations, said no incidents have been reported in the tunnel. “There have been no issues with them,” she said.
This Man Chooses The Music You Hear In Chipotle’s 1,400 Restaurants
Sam O’Keefe/The News & Advance Bill Norcross cooks up sausage patties and eggs for his group Friday morning as campers stir from their tents to cook breakfast. Sam O’Keefe/The News & Advance Caitlin Webb (left) and Kayci Browning talk together in the shade of their makeshift tent Friday morning after leaving from Atlanta late Thursday night. Sam O’Keefe/The News & Advance Turn captions on Eleanor Kennedy | The (Lynchburg) News & Advance Sunday, September 8, 2013 ARRINGTON Nelson County is witnessing a temporary boom in population this weekend, as thousands of music enthusiasts make the grounds of the Oak Ridge Estate near Lovingston their home away from home at the first Lockn music festival. From the shaded, mellow comfort of the forest camping section, to the crowded, bustling sea of the tents-only camping area, to the more fancy VIP camping and RV lots, festival goers have found lots of different ways to put their personal stamp on their campsites. Walking through the crowded tents-only camping area, you encounter tents of all shapes and sizes, everything from tiny two-person pop-ups to giant tents big enough for 10 with screened-in porches and outdoor canopies. Traffic delays Thursday afternoon left some campers behind schedule in tent construction, but that didnt stop their efforts to build the perfect weekend getaway. Late Thursday, as the final notes of music floated through the air, three young men struggled to rig a tarp between three tents, creating one mega-tent area where they could socialize with their friends. Another campsite sported a sign that read, Family Spot. Tent en route, on the rise. For tents-only campers Brendan Dunlevy and Pureum Lee, who both came up from Charlotte for the festival, the seven-hour wait outside the gates which Lee called brutal may have altered their schedule, but didnt ruin their camping experience. Besides the wait, its been good, Lee said, adding that he had a surprisingly refreshing nights sleep after a long day Thursday. Although many tents-only campers added lights, flags and other decorations to spruce up their sleeping areas, the truly luxurious setups were down the hill a bit, closer to the performance area, in the VIP camping section. Campers willing to spend a little extra dough got priority spots, with their cars backed right up to tents, canopies and other homelike structures, along with a clear view to the festival stage. For Thatcher Taylor, part of a seven-person crew that drove 16 hours from Alabama, the higher ticket cost and hours of labor put into building his home away from home were worth it for a four-day festival like Lockn. Taylor, an Eagle Scout and experienced tent structure engineer, spent about 10 hours total constructing a three-tent-wide, A-frame structure complete with 10 two-person hammocks. All the members of his seven-person crew contributed to decorating the spot, painting the Lockn logo atop the concert-facing section of the roof and covering each wooden beam within with unique decorations.